"Tell and sell" idiom

Solution 1:

"Tell-and-sell" is one of four methods for conducting performance appraisals.

According to the Development Cooperation Handbook - Guide - Effective communication skills for the appraisal interview

The objective of the tell-and-sell method is to provide feedback to employees about their performance, gain their acceptance of the evaluation and persuade them to follow their superior’s plan for improvement.

The tell-and-sell method is criticised as :

The tell-and-sell method tends to cause defensiveness, lack of trust and poor communication. This approach might be appropriate if an employee has been resistant to change when other approaches have been used or has little interest in participation.

The "tell" part refers to "telling" the subject of the performance appraisal how they have been appraised. The "sell" part refers to "selling" it to them - i.e., convincing them to accept any criticisms made in the appraisal.