How can I change the "licensed to" in visual studio?

I'm not sure how it happened, but on startup my VS 2012 copy reads

Licensed To: "----------------Hewlet-Packard (blah)..."

I have no idea how that got there. We installed through our MSDN subscription. Anyone know of a simple way to replace this with either my name or my company's?

This makes me sad inside.

For Windows 7 I found the following instructions on this site:

1. Open Registry Editor (Start->Run->type “regedit”->press enter)

2. Find the following key: HKCU\Software\Microsoft\VisualStudio\11.0_Config\Registration\UserName

3. Change it’s value to the desired name

4. Navigate to the following folder: C:\Users\{YOUR_USER}\AppData\Roaming\Microsoft\VisualStudio\11.0 (replace the placeholder with your own username)

5. Delete the file vs000223.dat – this is actually a JPG file containing the splash screen, you can change it’s name to see it for yourself

6. Start Visual Studio, and it magically recreates the file with the modified name in it!

Actually you have to delete the vs000223.dat from both ProgramData and AppData. The one in AppData acts as the main Splash Screen while the one in ProgramData acts as a backup. If the one in AppData does not exist, Visual Studio 'copies' the one from ProgramData. If both don't exist, Visual Studio writes a new vs000223.dat into AppData but not into ProgramData.