How can I make specific URL patterns open via a Chrome application shortcut?

I use Google Chrome Application Shortcuts for a quite a few internal tools hosted as internal websites. Having them pinned as their own icon on the Windows 7 taskbar and not mixed in with the other browsers.

However, if I click on links in web pages, e-mails, etc. that are links into these tools, they open in the standard Chrome browser window, not the application shortcut window.

Is there a way to get Windows 7 or Google Chrome to target specific URL patterns to the application shortcut window instead of a new browser window?

If you create a new application shortcut and then rename it to whatever you like.

Right Click on it and then go properties.

Under the Target section where you see the path to the application add the URL as below.

"C:\Program Files (x86)\Google\Chrome\Application\chrome.exe" http://www.bbc.com

That should open a new chrome tab with that specific URL.