generic term for "A-hed"? (quirky article at the bottom of the front page of the Wall Street Journal) [closed]
WSJ claims to have invented both the term and the technique, but you could call it a "general interest column". Or perhaps the "writers column" or "editors column". Some people simply describe it as a "middle column", but I don't know if that term describes the page formatting or the content of the A-hed.
Also, it's worth noting that "hed" is shorthand for headline.