How popular is the slang usage of "toss" in British English?

Solution 1:

I don't give a toss about hearing the word "toss", so I suggest there's no need to toss your existing domain and branding away. Although we could, of course, argue the toss about it all day.

"Toss" has many meanings. Most are not vulgar. I don't instantly think of the vulgar one whenever I hear the word. Sure I can think of it, but then there are vulgarities everywhere which (once past the age of about 18) we can learn to ignore. I'm sure chemists don't giggle whenever they read about titration, and I'm quite capable of talking about the country without concentrating on the first syllable.

All that said, Experts Exchange changed their website's address from expertsexchange.com to experts-exchange.com, because people realised the original could be read as ExpertSexChange.com (Wikipedia reference).

Solution 2:

It's not "inappropriate" (what does that even mean on the internet?) - but to a British person it does sound like "InfoWank".

Wank means "to masturbate" but is also used (by extension) to describe something that is useless, self-indulgent and a bit pitiful. So, many people would read it as a (probably ironic) self-deprecating insult. That might be what you want: it really depends on your target audience.

Solution 3:

It's common enough that it could certainly come to mind.

There's also a sense where one does not "give a toss" about something one does not care about.

Even the more polite sense of "throw" conveys a lack of care or consideration. If you are just tossing something, why should I bother to read it?