How to create "Drag to Applications Folder" in dmg?
Here is a roadmap:
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Create an empty folder.
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Give it a good name.
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Put your app in the folder.
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Create an alias of /Applications in the folder.
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Change the name of the alias to " ".
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Resize the folder to your taste.
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Give a suitable background image to the folder. See these instructions for instance.
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Create the dmg from the folder.