Connect SEGA MegaDrive 2 to hdtv

I've recently bought a Megadrive 2 but when i try to connect it to my tv via RCA cable, always remains with no signal.

This is my MegaDrive:

This is my Megadrive back:

This are my TV components:

This is the RCA cable i've bought:

And finally my TV sources:

How can i connect the megadrive to my TV? Am i missing something?

Is that a Sega-specific cable? According to Wikipedia, it sounds like the Mega Drive / Genesis used specialized cables:

The back of the model 1 console provides a radio frequency output port (designed for use with antenna and cable systems) and a specialized 8-pin DIN port, which both provide video and audio output. Both outputs produce monophonic sound; a headphone jack on the front of the console produces stereo sound.[107] On the model 2, the DIN port, radio frequency output port, and headphone jack are replaced by a 9-pin mini-DIN port on the back for composite video, RGB and stereo sound, and the standard RF switch.