Setting "Home Screen" icon name for mobile Safari

By default, when "bookmarking" a website as an icon (by choosing to Add to Home Screen from within Safari's "+" menu), the icon name defaults to the page's <title>, truncated to 12 characters.

In much the same way that apple-touch-icon lets you specify your own iconified representation of the page, is there a way for the webpage to specify a default icon name other than its <title>?

Solution 1:

In iOS 6 this is solved with a meta tag:

<meta name="apple-mobile-web-app-title" content="Short name">

As cwap rightly commented: It's now official documentation. Here's all the info on setting meta tags for web apps: https://developer.apple.com/library/content/documentation/AppleApplications/Reference/SafariWebContent/ConfiguringWebApplications/ConfiguringWebApplications.html

Solution 2:

For iOS:

<meta name="apple-mobile-web-app-title" content="Short name">

For Android:

<meta name="application-name" content="Short name">