Etymology of "marketing:" how/when did it change meaning? [closed]

Solution 1:

According to the American Maketing Association website , marketing as a discipline emerged in the U.S.A. in the '50s:

• After the second world war, in 1950, the service economy first employed more than 50 percent of the US population. Marketing’s modern origins as a normative management discipline emerged in the 1950s (Baker, 1999). Baker (1974, 1991) presented a broad treatment of marketing definitions which positions marketing as a hybrid management field intertwined from microeconomics, statistical mathematics and psychology. Brand Management has been couched by marketing management to a great extent.