Fractions: cross-multiply equivalence is least with $\frac{a}b\approx \frac{ac}{bc}$
Solution 1:
The full statement of what is being proved here is that the equivalence relation [on this set of pairs] that is described in your first box is "generated by" the relation in your second box (3.34), or to say this more formally, the first is the reflexive-symmetric-transitive closure of the second.
The logic of the argument goes like this:
- Given $a_1,b_1,a_2,b_2 \in A$, if $b_1 \ne 0$, if $b_2 \ne 0$, and if $a_1 b_2 = b_1 a_2$, then the ordered pair $\bigl((a_1,b_1),(a_2,b_2)\bigr)$ is an element of the reflexive-symmetric-transitive closure of the relation (3.34). Or to put this more informally, the relation $(a_1,b_1) \sim (a_2,b_2)$ may be deduced by a finite chain of relations in the reflexive-symmetric-transitive closure of the relation (3.34).
Notice: We are not trying to show that $a_1 b_2 = b_1 a_2$. Instead we are assuming that equation to be true in the integral domain $A$, and you may use this equation in your calculations. Equation (*) is exactly where this equation is being used.
Solution 2:
Intuitively, the point is to show that the cross-multiplication rule for fraction equivalence $(\sim)$ is the smallest equivalence relation $(\approx)$ equating $\,a/b\,$ and $\,ad/(bd)\,$ for all $\,d\neq 0$, i.e. satisfying $(3.34)$.
The unclear part shows $(a,b)\sim (c,d) \Rightarrow \, (a,b)\approx (c,d),\,$ i.e. any $\rm\color{#c00}{equiv}$. relation $\approx$ satisfying $(3.34)$ includes all relations in $\,\sim.\,$ So, being an equiv. relation satisfying $(3.34),\,$ $\sim\,$ is the smallest such.
Below we give a very detailed presentation of the argument. Recall that the relation $(3.34)$ is $$(a,b)\, \approx\, (ad,bd)\ \ \ {\rm for\ any}\,\ d\neq 0\qquad\qquad \tag{3.34}$$
To show that $\,\sim\,$ is the smallest $\rm\color{#c00}{equivalence}$ relation satisfying $(3.34)$ it suffices to show that any such equivalence relation $\,\approx\,$ includes all elements of $\,\sim,\,$ i.e. if $\,(f,g)\,$ is in $\,\sim\,$ then $\,(f,g)\,$ is in $\,\approx,\,$ i.e. $\,f\sim g\,\Rightarrow\, f\approx g.\ $ The Lemma below proves this. The proof outline, in common notation, is
$$\dfrac{a}b\sim \dfrac{c}d\,\Rightarrow\,\color{#0a0}{ad = cb}\,\Rightarrow\, \dfrac{a}{b}\,\approx\, \dfrac{\color{#0a0}{a\,d}}{b\,d}\,\approx\,\dfrac{\color{#0a0}{c\,b}}{d\,b}\,\approx\, \dfrac{c}d\qquad\qquad $$
Lemma $\,\ (a,b)\,\sim\, (c,d)\, \Rightarrow \, (a,b)\,\approx\, (c,d)\ $ for any $\rm\color{#c00}{equivalence}$ relation $\,\approx\,$ satisfying $(3.34)$
$\!\begin{align}{\bf Proof}\:\ \ \ \ (a,b)\, &\approx\, (\color{#0a0}{ad},bd)\ \ \ {\rm by}\ \approx\ {\rm satisfies}\ (3.34) \ {\rm and}\ \, d\neq 0 \\[.2em] &\approx\, (\color{#0a0}{cb},\,db)\ \ \ {\rm by}\ \ \color{#0a0}{ad=cb}\ \ {\rm by\ definition\ of}\,\ (a,b)\sim (c,d)\ \ {\rm and}\ \approx\ \color{#c00}{\rm reflexive}\\[.2em] &\approx\ (c,d) \ \ \ \ \ \ \ {\rm by}\ \approx\ {\rm satisfies}\ (3.34)\ {\rm and}\ \approx\, {\rm\color{#c00}{symmetric}\ and}\,\ b\neq 0\\[.2em] \Rightarrow\ \ (a,b)\, &\approx\, (c,d)\ \ \ \ \ \ \ \, {\rm by}\ \approx\ \rm \color{#c00}{transitive} \end{align}$
Note that above we (implicitly) used commutativity of multiplication: $\, bd = db$.