What does "red chair" imply?

Could they possibly have been pitching/talking about this company?

Bukhari Group LLC

Our philosophy is to create a case around your strengths and business strategy while incorporating the Red Chair Culture: consistency in delivering your service to your clients to promote retention &/or kick start growth.

A quick browse around the googlewebs leads me to recruitment and PR agencies, a site promoting 'sitting down and listening' to get more gender equality, a war memorial, and some TV shows. All of that combined, I think red chair culture means to create connections, with the intent to work on a collaboratively improved future. Sit down on the red chair to listen, not to talk.

But today was the first I ever heard of this.

Canadian Broadcasting Corporation (CBC) often uses a (literal) red chair for interviews conducted on the street where a common opinion question is asked to passerby citizens rather than subject matter experts or professional pundits; i.e., literally inviting and listening to the 'customer' rather than opining.