Why wont these potions display their names and lore?

Here is the potions in question; I'm spawning them in a shulker box:

{Slot:16,id:splash_potion ,display:{Name:"E.N.D",Lore:["BOOK OF ZAREFF SHADOW DRAGON FORCE!!"]},Count:64,tag:{CustomPotionEffects:[ { Id: 6, Amplifier: 125, Duration: 199980 }]}}, {Slot:17,id:splash_potion,Count:64,tag:{CustomPotionEffects:[ { Id: 3, Amplifier: 5, Duration: 1999980 }, { Id: 5, Amplifier: 100, Duration: 1999980 }, { Id: 10, Amplifier: 100, Duration: 1999980 }, { Id: 11, Amplifier: 100, Duration: 1999980 }, { Id: 12, Amplifier: 100, Duration: 1999980 }, { Id: 13, Amplifier: 100, Duration: 1999980 },

Solution 1:

You're putting the display compound inside the CustomPotionEffects list, you need it after it (on the same level).