Politically correct way of saying "perceived by others as better"
I work for a startup and am trying to write a sentence in a professional email along the lines of:
We can compete with other/better-known companies like Google and Amazon by appealing to the interviewee's desire to make a big impact on a company.
I'm looking for an adjective that focuses more on the fact that people think that another company is better rather than on the fact that the other company is simply better known.
We can compete with name brands.
The meaning varies somewhat with the context, but I think it's generally in line with what you're looking for, plus it's very succinct and easily understood by most people.
Alternatively, you could write something like "We can outcompete name brands."
Perhaps you could refer to your well-known commercial reference-points using terms that are ostensibly deferential but also potentially loaded, such as
established
recognised
respected
heavyweight
high-profile
In each case your succinct implicit message would be something like, ‘Think of these outfits, known to everyone. Of course, they do very well what everyone knows they do, but we can serve you at least as well and probably better [for this reason...].’
In a slightly different or complementary approach, you might achieve something similar more proactively by portraying your own organisation as being more
nimble
responsive
discriminating
adaptable
than the high-profile, trundling, conventional guys.