How to set support library snackbar text color to something other than android:textColor?

So I've started using the new Snackbar in the Design Support Library, but I found that when you define "android:textColor" in your theme, it applies to the text color of the snackbar. This is obviously a problem if your primary text color is dark.

Does anyone know a way around this or have advice for how I should color my text?

EDIT January 2017: (Post-Answer)

While there are some custom solutions to fix the problem below, it's probably good to provide the correct way to theme Snackbars.

Firstly, you probably shouldn't be defining android:textColor in your themes at all (unless you really know the scope of what is using the theme). This sets the text color of basically every view that connects to your theme. If you want to define text colors in your views that are not default, then use android:primaryTextColor and reference that attribute in your custom views.

However, for applying themes to Snackbar, please reference this quality guide from a third party material doc: http://www.materialdoc.com/snackbar/ (Follow the programmatic theme implementation to have it not rely on an xml style)

For reference:

// create instance
Snackbar snackbar = Snackbar.make(view, text, duration);

// set action button color
snackbar.setActionTextColor(getResources().getColor(R.color.indigo));

// get snackbar view
View snackbarView = snackbar.getView();

// change snackbar text color
int snackbarTextId = android.support.design.R.id.snackbar_text;  
TextView textView = (TextView)snackbarView.findViewById(snackbarTextId);  
textView.setTextColor(getResources().getColor(R.color.indigo));

// change snackbar background
snackbarView.setBackgroundColor(Color.MAGENTA);  

(You can also create your own custom Snackbar layouts too, see the above link. Do so if this method feels too hacky and you want a surely reliable way to have your custom Snackbar last through possible support library updates).

And alternatively, see answers below for similar and perhaps faster answers to solve your problem.

I found this at What are the new features of Android Design Support Library and how to use its Snackbar?

This worked for me for changing the text color in a Snackbar.

Snackbar snack = Snackbar.make(view, R.string.message, Snackbar.LENGTH_LONG);
View view = snack.getView();
TextView tv = (TextView) view.findViewById(android.support.design.R.id.snackbar_text);
tv.setTextColor(Color.WHITE);
snack.show();

UPDATE: ANDROIDX: As dblackker points out in the comments, with the new AndroidX support library, code to find the ID of Snackbar TextView changes to:

TextView tv = view.findViewById(com.google.android.material.R.id.snackbar_text);
tv.setTextColor(ContextCompat.getColor(requireContext(), R.color.someColor))

I know this has been answered already but the easiest way I found was directly in the make using the Html.fromHtml method and a font tag

Snackbar.make(view, 
       Html.fromHtml("<font color=\"#ffffff\">Tap to open</font>").show()

Alright so I fixed it by basically reorganizing the way I do text colors.

In my light theme, I set android:textColorPrimary to the normal dark text I wanted, and I set android:textColor to white.

I updated all of my text views and buttons to have android:textColor="?android:attr/textColorPrimary".

So because snackbar draws from textColor, I just set all of my other text to textColorPrimary.

EDIT JANUARY 2017: ----------------------------------------------------

So as the comments say, and as stated in the edited original question above, you should probably not define android:textColor in your themes, as this changes the text color of every view inside the theme.

Created this kotlin extention function i use in my projects:

fun Snackbar.setTextColor(color: Int): Snackbar {
    val tv = view.findViewById(com.google.android.material.R.id.snackbar_text) as TextView
    tv.setTextColor(color)

    return this
}

Usage like you would expect:

Snackbar.make(view, R.string.your_string,Snackbar.LENGTH_LONG).setTextColor(Color.WHITE).show()

Hacking on android.support.design.R.id.snackbar_text is fragile, a better or less hacky way to do that will be:

String snackText = getResources().getString(YOUR_RESOURCE_ID);
SpannableStringBuilder ssb = new SpannableStringBuilder()
    .append(snackText);
ssb.setSpan(
    new ForegroundColorSpan(Color.WHITE),
    0,
    snackText.length(),
    Spanned.SPAN_EXCLUSIVE_EXCLUSIVE);
Snackbar.make(
        getView(),
        ssb,
        Snackbar.LENGTH_SHORT)
        .show();