How do I get Steam games on the Windows 7 Game Explorer?

How do I get Steam games on the Windows 7 Game Explorer? I have a few games installed in Steam that I'd like to appear in the Game Explorer.

Yes, I know I can create a desktop shortcut and drag that over. But they just don't look right compared to other games that install themselves "properly" to the Game Explorer, and I'd like to keep it looking tidy.

The only way for a game to appear in the Game Explorer, other than dragging over a shortcut, is for the game to register itself as a game with Windows. Since this is dependent on the game, if no entry is made by the game itself, there is no alternative to the shortcut method.

Games that bear the "Games for Windows" logo do this automatically, and some games too, if you installed them from a medium (CD/DVD) and not downloaded it from Steam.

Other than that, I have never seen a game I downloaded from Steam register itself in the Game Explorer.