More compelling way to describe something as "The Next Big Thing"
You might describe it as a "game-changer" for the industry.
...the next industry standard.
...the next sensation.
...the next blockbuster.
...the next trend.
...the next fad.
It's
- the future of the industry
- the Apple* of the dairy industry
*I've intended this as a comparison to the company Apple, not an apple. That may be clear when written, but not when said.