Valid content-type for XML, HTML and XHTML documents

HTML: text/html, full-stop.

XHTML: application/xhtml+xml, or only if following HTML compatbility guidelines, text/html. See the W3 Media Types Note.

XML: text/xml, application/xml (RFC 2376).

There are also many other media types based around XML, for example application/rss+xml or image/svg+xml. It's a safe bet that any unrecognised but registered ending in +xml is XML-based. See the IANA list for registered media types ending in +xml.

(For unregistered x- types, all bets are off, but you'd hope +xml would be respected.)