cmd.exe shortcuts and parameters

I have made a shortcut that opens cmd at a specific directroy

How can I add a program to execute at the end of this statement?

C:\Windows\System32\cmd.exe /k cd  "C:\Program Files\App" 

I have tried:

C:\Windows\System32\cmd.exe /k cd  "C:\Program Files\App" "C:\Program Files\App\app.exe"

But it doesnt work

cmd /k "command1 && command2"

Also take a look at the Microsoft documentation for the command interpreter.

C:\Windows\System32\cmd.exe /k cd  "C:\Program Files\App" & app

Since you're already in the directory there's no point in repeating it, so I just shortened your path to app. Anyways, use & to run multiple commands.