My signed .pkg file is not accepted

I'm struggling with signing my installer to keep Gatekeeper happy.

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When building i sign the .pkg:

productsign --sign "3rd Party Mac Developer Installer: GNXXXXXXXXXX (XXXXXXXXXXX)" UnsignedJaXXXXXXXXXX0.5.pkg JaXXXXXXXXXXt0.5.pkg

using this certificate:

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When checking with pkgutil I can see that the file is signed:

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However still Gatekeeper is not happy.

spctl gives this result:

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What am I missing?

Update

spctl with verbose:

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Solution 1:

You're using a signing identity that can only be used for Mac App Store distribution. You cannot sign with that identity and test it on your own Mac before submitting it to the Mac App Store - it won't pass GateKeeper validation.

If you want to create an installer for distribution outside the Mac App Store, you'll need to use a signing identity prefixed "Developer ID Installer".