Configuring a service to be started under Local Service account from command line
To be clear, the proper command is:
SC CONFIG MYSERVICENAMEHERE obj="NT AUTHORITY\LocalService" password= ""
Regarding previous comment, be aware that Local System and Local Service is not the same account. Local Service has much less rights.
@Amir's answer was the closest, but spaces are needed after the equal signs. If you view the help for SC.EXE, you'll see:
NOTE: The option name includes the equal sign.
A space is required between the equal sign and the value.
So to get this to work under the real Local Service account on Windows 2012 R2, the following worked:
SC.EXE CREATE TheServiceName start= auto binPath= "C:\path\to\TheService.exe" obj= "NT AUTHORITY\LocalService" password= ""
When I tried...
obj= "\Local Service"
...it didn't get set to run under the real Local Service account.