How to invert mouse in overwatch?

The option you're looking for is called Invert Look and can be found under the Control options menu, on the MOUSE section, right next to Sensitivity. You can also change this option individually with each character by using the drop-down select on the same options menu.

@pushasha has provided a screenshot of said menu on his comment, so I'll add it here as well.

Invert look, options menu