What is meant by the phrase "Charlie Brown management"?

Recently I came to hear the term "Charlie Brown management" in a news article. I tried searching the net on this term, but didn't get anything useful. Please help me to decipher this idiom.

"Charlie Brown" refers to the character in the cartoon strip Peanuts.

Charlie Brown always failed in every thing he does.

The President of the company was stating how bad management was.

The article defines it for you, if you read it.

Still, Ballmer isn’t taking advantage of Microsoft’s opportunities, Einhorn said. In his criticism, he likened Ballmer to Charlie Brown, a perpetual loser in baseball, football and other pursuits. The cartoon character’s signature lament is, “Good grief!”

I'm assuming that you just read the first paragraph. ಠ_ಠ