What does this text mean on the Apocalypse edition cover?

Pre-ordered Dark Souls 3, got the same cover as the one below.

What language is it, and what does it mean?

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Solution 1:

It's Russian, means "Prohibited for children." I guess you have the Russian release of the game. Also, as a little side note - in some countries it is actually illegal to sell M-rated games to children, that's why this text is on the cover.

After a check it turned out that the Apocalypse Edition of Dark Souls 3 does use the same cover for all European countries.