Where does this usage "and you" as in titles come from?

Winky Dink and You was the first "interactive" TV show ever produced. It was shown in the US in the mid-50, meaning that people who are now in their 60s and 70s watched it when they were elementary school age. The meme "something something and you" was thus embedded in their psyches, and this generation was the one that in turn produced the books, games, toys -- and memes -- that have defined our current culture.