Does 'lure' have a negative connotation

I'm looking for a name for my website which has the purpose of attracting people. I stumble across the word 'lure'. But I was wondering if the verb 'lure' has a negative connotation. Can any native speaker tell me this? And can you say 'lure at you'?

Many thanks!

It absolutely does have a negative connotation—one of bait and switch.

Phrases like "After luring her into his house, ..." and "The victims were lured into following..." are common in the news.

If you want to attract people using real content, then this is a very bad name for the project. On the other hand, if cheap tricks and memes are your means to clicking on banners and ads, then it's perfect.

Lure - defined as to tempt - I s often associated with negative connotations. Fishing lures are fake baits. Offenders are often referenced as having lured their prey to a dark or secluded location for example.

Depending on the nature of the website, allure could be a good alternative: the quality of being powerfully and mysteriously attractive or fascinating.

In my opinion there is an inference of deception in 'lure', although perhaps not always. In fishing for example, a lure is a mock-fish with embedded hook so that you do not need genuine bait