Is there a term for extracting a cultural element from its originating environment and placing it in a foreign and contrived context?

I have a nagging feeling there’s a word or term for this practice. The example that lead to this question has to do with a food truck. A bar/restaurant in my city has apparently had an actual truck lifted onto their roof deck and they are converting it into a street-food vendor type truck… on the roof.

It seems likely that just building a kitchen would be much easier if the bar wanted to be able to serve food upstairs. So I imagine the current local trendyness of food trucks was a factor leading them to go to the trouble of this out-of-context application of one.

Food trucks as I understand it, arose naturally to fill a particular need (location flexibility, lower operating costs, less stringent regulation making it easier than starting up a restaurant?), and in this case, the truck is completely removed from the needs that created the thing (food trucks) in the first place. It seems to have been applied in this new context for novelty or because they’re now cool among the bar/restaurant’s target demographic.

I grant this is a bit of a fuzzy example but hopefully it demonstrates the idea. The closest word I can think of is “appropriation” but I’m not sure that quite captures it. Is there a term for this?

This seems to be an instance of recontextualization:

recontextualize

transitive verb

re·con·tex·tu·al·ized, re·con·tex·tu·al·iz·ing, re·con·tex·tu·al·iz·es

To place or view (a work of literature or art, for example) in a new or unfamiliar context, especially in order to suggest a different interpretation.

Related Forms:

re′con·tex′tu·al·i·za′tion

noun

The American Heritage® Dictionary of the English Language, 5th edition