How come Angular doesn't update with scope here?
Solution 1:
Angular has no way to know you've assigned a value to $scope.variable. There's no magic here. When you run a directive (ng-click/ng-submit) or Angular internal functions, they all call $apply() and trigger a digest (a check of the dirty flags and update routine).
A possibly safer approach than $apply would be to use $timeout. Currently, if you call a write op in Firebase, it could synchronously trigger an event listener (child_added, child_changed, value, etc). This could cause you to call $apply while still within a $apply scope. If you do this, an Error is thrown. $timeout bypasses this.
See this SO Question for a bit more on the topic of digest and $timeout.
This doc in the Angular Developer Guide covers how compile works; very great background read for any serious Angular dev.
Also, you can save yourself a good deal of energy by using the official Firebase bindings for Angular, which already take all of these implementation details into account.
Vaguely Related Note: In the not-too-distant future, Angular will be able to take advantage of Object.observe magic to handle these updates.