Alternative form of Eisenstein integers

Let $p,q$ be integers. Then, as you tried, we have $$p+q\omega= p+\dfrac{-q+qi\sqrt 3}{2}= \dfrac{2p-q+qi\sqrt 3}{2}$$ Let $a=2p-q$ and $b=q$. What can you conclude from here?

I think this excessive emphasis on $\omega$ often serves to confuse students. Don't get me wrong, $\omega$ is important. $$\omega = -\frac{1}{2} + \frac{\sqrt{-3}}{2},$$ and $N(\omega) = 1$, which means that $\omega$ is a unit. And furthermore $\omega$ is a complex cubic root of 1.

Let's review the norm function for numbers in $\mathbb{Q}(\sqrt{-3})$: $$N\left(\frac{a}{2} + \frac{b \sqrt{-3}}{2}\right) = \frac{a^2}{4} + \frac{3b^2}{4}.$$ An algebraic number in $\mathbb{Q}(\sqrt{-3})$ is also an algebraic integer if its norm is an integer from $\mathbb{Z}$.

If both $a$ and $b$ are even, then $a^2$ and $3b^2$ are both multiples of 4, so that when you divide them by 4, you still have integers.

If both $a$ and $b$ are odd, then $a^2 \equiv 1 \pmod 4$ and $b^2 \equiv 1 \pmod 4$ as well. But then $3b^2 \equiv 3 \pmod 4$, so that $a^2 + 3b^2 \equiv 0 \pmod 4$. Then, when you divide $a^2 + 3b^2$ by 4, you still have an integer.

Now, how to convert $$m + n \omega = \frac{a}{2} + \frac{b \sqrt{-3}}{2},$$ with $m$ and $n$ both integers from $\mathbb{Z}$?

Well, $a = 2m - n$ and $b = n$.

If both $m$ and $n$ are even, we have no problem, as $a$ and $b$ are as well.

If both $m$ and $n$ are odd, $a$ and $b$ are as well.

If $m$ is odd but $n$ is even, we have $2m$ even and $2m - n$ is still even, so $a$ and $b$ are both even as desired.

If $m$ is even but $n$ is odd, $2m - n$ is odd, so $a$ and $b$ are both odd as desired.

For exercises, I suggest the following: convert the numbers $-\omega$, $-2 + \omega$, $3 - \omega$ and $4 + \omega$ to the $a$ and $b$ form. Also, compute their norms. Bonus: figure out the conversion for $m + n \omega^2$.

Your end number is $$\frac{(a+2k)+bi\sqrt{3}}{2}$$ which is of the right form.

Another way to argue is that if $x+y\sqrt{-3}$ is an integer where $x,y\in \mathbb{Q}$ then $x-y\sqrt{-3}$ is also an integer and thus $2x$ and $x^2+3y^2$ are integers. This implies that $3(2y)^2$ is an integer and thus $2y$ is an integer since $\sqrt{3}$ is irrational.

So we have $x=\frac{a}{2}$ and $y=\frac{b}{2}$ and since $4|a^2+3b^2$ we see that $a$ and $b$ have the same parity.