Authentication failed during call webmethod from jquery.ajx with AspNet.FriendlyUrls and AspNet.Identity
Solution 1:
In your App_Start folder, within your RouteConfig....
Comment out the following line or change its RedirectMode:
//settings.AutoRedirectMode = RedirectMode.Permanent;
Solution 2:
It is not exactly the same use case, but worth mentioning if you are using a web service and had the "Authentication failed" message. Please check that your web service has the attribute "[System.Web.Script.Services.ScriptService]". This allows the web service to be called from script.
Example:
[System.Web.Script.Services.ScriptService]
public class WS_Default : System.Web.Services.WebService
{
...
}