How do I launch a Git Bash window with particular working directory using a script?

Another option is to create a shortcut with the following properties:

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Target should be:

"%SYSTEMDRIVE%\Program Files (x86)\Git\bin\sh.exe" --login

Start in is the folder you wish your Git Bash prompt to launch into.

Try the --cd= option. Assuming your GIT Bash resides in C:\Program Files\Git it would be:

"C:\Program Files\Git\git-bash.exe" --cd="e:\SomeFolder"

If used inside registry key, folder parameter can be provided with %1:

"C:\Program Files\Git\git-bash.exe" --cd="%1"

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