CTE to get all children (descendants) of a parent

This should do it:

WITH MyTest as
(
  SELECT P.ProductID, P.ParentID, CAST(P.ProductID AS VarChar(Max)) as Level
  FROM Products P
  WHERE P.ParentID = 0

  UNION ALL

  SELECT P1.ProductID, P1.ParentID, CAST(P1.ProductID AS VarChar(Max)) + ', ' + M.Level
  FROM Products P1  
  INNER JOIN MyTest M
  ON M.ProductID = P1.ParentID
 )
SELECT * From MyTest

And here's the updated SQL Fiddle.

Also, check out this link for help with CTEs... They're definitely good to know:

Hope this does the trick!

;With Parents(ProductId, ParentId, Level, levels)
As(
  Select ProductId, ParentId, 0, 
     cast(ltrim(str(productId,8,0)) as varchar(max))
  From Products
  Where ParentId = 0 
  Union All
  Select p.ProductId, p.ParentId, 
      par.Level + 1,
      cast( levels + ', ' + ltrim(str(productId,8,0)) as varchar(max))
  From Products p
     Join Parents par
        On par.ProductId = p.ParentId
  )
  Select * From Parents
  Order By Level