Word For "People You Are Following"

Solution 1:

Followees? (although it sounds kind of legal and douchie)

Solution 2:

You might consider the word lead (that's the noun pronounced /li:d/ not /led/). Not only does it imply a following relationship, but it's also used in Business English as "something to be followed up" — cf. sales lead.

5 of your leads like this

Although the concept of following is well-known, Twitter — perhaps the most familiar platform — doesn't have a word for those people who are being followed. It uses the word following:

You will need to explain the word lead, but setting it against follower may be sufficient.