Google Spreadsheet, Count IF contains a string

I have a column like this:

What devices will you be using?

iPad
Kindle & iPad
No Tablet
iPad
iPad & Windows

How do I count the amount of people that said iPad?

This formula does work for exact matches but not if it contains an additional value:

=(COUNTIF(A2:A51,"=iPad")/COUNTA(A2:A51))*1

Any Suggestions?

It will likely have been solved by now, but I ran accross this and figured to give my input

=COUNTIF(a2:a51;"*iPad*")

The important thing is that separating parameters in google docs is using a ; and not a ,

In case someone is still looking for the answer, this worked for me:

=COUNTIF(A2:A51, "*" & B1 & "*")

B1 containing the iPad string.

You should use

=COUNTIF(A2:A51, "*iPad*")/COUNTA(A2:A51)

Additionally, if you wanted to count more than one element, like iPads OR Kindles, you would use

=SUM(COUNTIF(A2:A51, {"*iPad*", "*kindle*"}))/COUNTA(A2:A51)

in the numerator.

Try using wildcards directly in the COUNTIF function :

=(COUNTIF(A2:A51,"=*iPad*")/COUNTA(A2:A51))*1

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