Unable to recognize bootable usb
Solution 1:
For UEFI mode that is the only one that should be used in any modern UEFI hardware, all you need to do it to extract the ISO (with 7Zip) to a NTFS formatted USB dongle of at least 8GB.
For better results download and create the installation media directly using the automated Windows Media creation tool in a Windows machine. With some effort and know how it can be done in a Windows VM running in any host OS.
Other than that, in Ubuntu, MKUSB or WoeUSB have been used successfully even with the new, overweight, non-standard Microsoft ISOs.