Rufus setting of "Standard Windows installation"
Rufus only creates the boot media from the given ISO, it does not add anything beyond what is already included in the ISO.
There are two options, which are "Standard Windows Installation" or "Windows To Go" (Windows on a stick). The second option was deprecated by Microsoft, but Rufus might still be able to create it. It is not necessary for Linux, because most Linux boot media is already "To Go".