What is a word to describe blatant praise by a shill?

I'm looking for a word to describe an article published in a newspaper that's written by a shill. Basically a word that describes the article as blatant over the top praise without perspective. I know 'advertorial' might work but I'm looking for an adjective that describes a panegyric that isn't genuine.

Solution 1:

Meretricious, meaning attractive in a way that is false or that lacks integrity (an extension of the older meaning of the word, meaning "relating to prostitution").

Solution 2:

Astroturfing is often used for the online version of this, maybe for paper newspapers as well. Astroturf is a brand of artificial grass, so this is an artificial grassroots article.

Astroturfing is the practice of masking the sponsors of a message (e.g. political, advertising, religious or public relations) to make it appear as though it originates from grassroots participant(s). Source: Wikipedia

Solution 3:

Advertorial is what I call them. Or puff pieces.

Solution 4:

That sounds like your typical plug.

Solution 5:

Popular recently, and with a mildly humorous connotation (or at least origin), is "astroturfing." It's a play on "grassroots" - instead of getting actual sua sponte testimonials or support, you plant fake support. Wikipedia puts the origin back to 1985, but I first saw it in the IEEE Spectrum a couple of years ago. http://spectrum.ieee.org/geek-life/tools-toys/the-language-of-online-life