.NET HttpClient. How to POST string value?

How can I create using C# and HttpClient the following POST request:

I need such a request for my WEB API service:

[ActionName("exist")]
[HttpPost]
public bool CheckIfUserExist([FromBody] string login)
{           
    return _membershipProvider.CheckIfExist(login);
}

using System;
using System.Collections.Generic;
using System.Net.Http;

class Program
{
    static void Main(string[] args)
    {
        Task.Run(() => MainAsync());
        Console.ReadLine();
    }

    static async Task MainAsync()
    {
        using (var client = new HttpClient())
        {
            client.BaseAddress = new Uri("http://localhost:6740");
            var content = new FormUrlEncodedContent(new[]
            {
                new KeyValuePair<string, string>("", "login")
            });
            var result = await client.PostAsync("/api/Membership/exists", content);
            string resultContent = await result.Content.ReadAsStringAsync();
            Console.WriteLine(resultContent);
        }
    }
}

Below is example to call synchronously but you can easily change to async by using await-sync:

var pairs = new List<KeyValuePair<string, string>>
            {
                new KeyValuePair<string, string>("login", "abc")
            };

var content = new FormUrlEncodedContent(pairs);

var client = new HttpClient {BaseAddress = new Uri("http://localhost:6740")};

    // call sync
var response = client.PostAsync("/api/membership/exist", content).Result; 
if (response.IsSuccessStatusCode)
{
}

Here I found this article which is send post request using JsonConvert.SerializeObject() & StringContent() to HttpClient.PostAsync data

static async Task Main(string[] args)
{
    var person = new Person();
    person.Name = "John Doe";
    person.Occupation = "gardener";

    var json = Newtonsoft.Json.JsonConvert.SerializeObject(person);
    var data = new System.Net.Http.StringContent(json, Encoding.UTF8, "application/json");

    var url = "https://httpbin.org/post";
    using var client = new HttpClient();

    var response = await client.PostAsync(url, data);

    string result = response.Content.ReadAsStringAsync().Result;
    Console.WriteLine(result);
}