How can I send/receive files from my iPhone over Bluetooth to my Mac?

Why is it so difficult to Bluetooth these two? They are both Apple products and it seems inconceivable that it won't work. I have tried several solutions posted online and can link but there is no data flow between them. Anyone solved this?

MacBook Pro with Mavericks & iPhone 4s


iPhone does not support Bluetooth File Exchange.


You could connect together using WiFi rather than Bluetooth by creating an ad-hoc network on you MacBook Pro

http://www.tuaw.com/2009/09/25/mac-101-create-a-wireless-network-between-mac-and-iphone/

Then use an app like Feem to transfer the files

http://www.tryfeem.com

I agree that Bluetooth solution should be available.