What's the point of a .desktop file with NoDisplay=true

You can create an icon that launch an application in background.

Details from Desktop Entry Specification:

NoDisplay means "this application exists, but don't display it in the menus". This can be useful to e.g. associate this application with MIME types, so that it gets launched from a file manager (or other apps), without having a menu entry for it (there are tons of good reasons for this, including e.g. the netscape -remote, or kfmclient openURL kind of stuff).