How to launch apps (facebook/twitter/etc) from mobile browser but fall back to hyperlink if the app isn't installed

I think I've got a working solution.

 <!-- links will work as expected where javascript is disabled-->
 <a class="intent"   
    href="http://facebook.com/someProfile"   
    data-scheme="fb://profile/10000">facebook</a>

And my javascript works like this.
note: there's a little jQuery mixed in there, but you don't need to use it if you don't want to.

(function () {

    // tries to execute the uri:scheme
    function goToUri(uri, href) {
        var start, end, elapsed;

        // start a timer
        start = new Date().getTime();

        // attempt to redirect to the uri:scheme
        // the lovely thing about javascript is that it's single threadded.
        // if this WORKS, it'll stutter for a split second, causing the timer to be off
        document.location = uri;
        
        // end timer
        end = new Date().getTime();

        elapsed = (end - start);

        // if there's no elapsed time, then the scheme didn't fire, and we head to the url.
        if (elapsed < 1) {
            document.location = href;
        }
    }

    $('a.intent').on('click', function (event) {
        goToUri($(this).data('scheme'), $(this).attr('href'));
        event.preventDefault();
    });
})();

I also threw this up as a gist that you can fork and mess with. You can also include the gist in a jsfiddle if you so choose.

Edit

@kmallea forked the gist and radically simplified it. https://gist.github.com/kmallea/6784568

// tries to execute the uri:scheme
function uriSchemeWithHyperlinkFallback(uri, href) {
    if(!window.open(uri)){
        window.location = href;
    }
}

// `intent` is the class we're using to wire this up. Use whatever you like.
$('a.intent').on('click', function (event) {
    uriSchemeWithHyperlinkFallback($(this).data('scheme'), $(this).attr('href'));
    // we don't want the default browser behavior kicking in and screwing everything up.
    event.preventDefault();
});