The iTunes Connect review process for submitted apps is not simple and linear

I have two apps in queue for review by Apple.

I had uploaded two app recently.

App 1 >> New App uploaded on 5-Jun-14

App 2 >> Update for app uploaded on 4-Jun-14 (one day before of App 1)

Status I see is

App 1 >> In review

App 2 >> Waiting for review

I just don't understand, how can the app that I uploaded later is in review first? I've asked twice for expedited reviews and they were denied. This is something frustrating me.

Does any one know how app approval process goes?

I wanted the update to get approved asap.


Solution 1:

Maybe apple prioritises new apps over updates.

If your update contains major bug fixes you can request to get it expedited.

You can checkout recent review times here: http://appreviewtimes.com

Solution 2:

The web site AppReviewTimes collates information about recent app review times. Reviews are currently taking about one week.

Long waits for reviews are not uncommon. Multi-week waits are not unusual; unwelcome but not uncommon.

If you need a swift review, contact Apple and ask for an Expedited App Review.

Expedited App Review

If you face extenuating circumstances, you can request the review of your app to be expedited. These circumstances include fixing a critical bug in your app on the App Store or releasing your app to coincide with an event you are directly associated with.