standardisation of style; attributive nouns and Saxon genitives

In a recent thread, it was recommended that Academies' Trust be written as I just have done:

Academies' Trust. Normal possessive apostrophe rules apply.

If I accept this traditional style, I might well end up writing something like:

Academies' Trusts include the Academies Enterprise Trust, the Leigh Academies Trust, the Aspirations Academies Trust, and The Kemnal Academies Trust.

Should consistency of style override traditional apostrophe rules in this case?

Solution 1:

These are proper nouns, so I'd see how each trust styles its name and follow that. From a quick online search, it looks to me like each one has dropped the apostrophe.

To answer the question directly, I'd say forget about consistency of style and traditional apostrophe rules in cases like this. Style a proper noun as its owner styles it--this shows respect for whoever is named, and it's standard practice among editors (at least in America). So if you're talking about Lloyd's of London and Lloyds Bank, style the one with the apostrophe and the other without.