Does "digital crafting agency" sound good and is it meaningful for a company's description?

There are some web development studios who call themselves a "digital agency".

For our small team we're going to take a similar tagline, "digital crafting agency".

Does this sound okay to native speakers? Is it descriptive of a company who makes websites and (maybe) some other media things like games or apps?


As a native speaker, I wouldn't really know what to think of a "digital agency". It doesn't convey any meaning, other than the assumption that the company is a web based company.

If someone where to tell me that Amazon was digital agency, I would convey the same meaning as if they had told me Mozilla was a digital agency. The assumption being that all their business is conducted online (ie no brick and mortar stores).


"Digital Crafting Agency" Is only slightly better in conveying what it is your company does over "Digital Agency".

"Digital Agency" could mean any sort of company that works with computers (Not even necessarily web-based, because every electronic display device this day with few exceptions is a "digital device").

Adding the word "Crafting" only further expands upon this description by saying you create some sort of product that is digital, which is quite a broad range of objects, even if we assume it is only a web-based product (and if we do assume that, then it encompasses every single web product that exists).

You would be better off advertizing your company by stating clearly the exact product that you offer. If you offer a broad range of web-based services, you could call your company a "Web Development" company. Or if you produce digital interactive devices such as mobile phones, you could refer to the precise object that you produce.

Depending on what your company actually makes, you have a plethora of different options for how to advertize your services. But neither "Digital Agency" nor "Digital Crafting Agency" offers much in the way of explaining what it is your company does.


Crafting sounds too close to the word "Grafting", and if this is going to be something you say over the phone or on your voicemail "Thanks for calling Blark, the Digital Crafting Agency! Make it a great day!" people might mishear it and think you are a digital Grafting agency - not good.