Convert form data to JavaScript object with jQuery

serializeArray already does exactly that. You just need to massage the data into your required format:

function objectifyForm(formArray) {
    //serialize data function
    var returnArray = {};
    for (var i = 0; i < formArray.length; i++){
        returnArray[formArray[i]['name']] = formArray[i]['value'];
    }
    return returnArray;
}

Watch out for hidden fields which have the same name as real inputs as they will get overwritten.

Convert forms to JSON like a boss

The current source is on GitHub and Bower.

$ bower install jquery-serialize-object

The following code is now deprecated.

The following code can take work with all sorts of input names; and handle them just as you'd expect.

For example:

<!-- All of these will work! -->
<input name="honey[badger]" value="a">
<input name="wombat[]" value="b">
<input name="hello[panda][]" value="c">
<input name="animals[0][name]" value="d">
<input name="animals[0][breed]" value="e">
<input name="crazy[1][][wonky]" value="f">
<input name="dream[as][vividly][as][you][can]" value="g">

// Output
{
  "honey":{
    "badger":"a"
  },
  "wombat":["b"],
  "hello":{
    "panda":["c"]
  },
  "animals":[
    {
      "name":"d",
      "breed":"e"
    }
  ],
  "crazy":[
    null,
    [
      {"wonky":"f"}
    ]
  ],
  "dream":{
    "as":{
      "vividly":{
        "as":{
          "you":{
            "can":"g"
          }
        }
      }
    }
  }
}

Usage

$('#my-form').serializeObject();

The Sorcery (JavaScript)

(function($){
    $.fn.serializeObject = function(){

        var self = this,
            json = {},
            push_counters = {},
            patterns = {
                "validate": /^[a-zA-Z][a-zA-Z0-9_]*(?:\[(?:\d*|[a-zA-Z0-9_]+)\])*$/,
                "key":      /[a-zA-Z0-9_]+|(?=\[\])/g,
                "push":     /^$/,
                "fixed":    /^\d+$/,
                "named":    /^[a-zA-Z0-9_]+$/
            };


        this.build = function(base, key, value){
            base[key] = value;
            return base;
        };

        this.push_counter = function(key){
            if(push_counters[key] === undefined){
                push_counters[key] = 0;
            }
            return push_counters[key]++;
        };

        $.each($(this).serializeArray(), function(){

            // Skip invalid keys
            if(!patterns.validate.test(this.name)){
                return;
            }

            var k,
                keys = this.name.match(patterns.key),
                merge = this.value,
                reverse_key = this.name;

            while((k = keys.pop()) !== undefined){

                // Adjust reverse_key
                reverse_key = reverse_key.replace(new RegExp("\\[" + k + "\\]$"), '');

                // Push
                if(k.match(patterns.push)){
                    merge = self.build([], self.push_counter(reverse_key), merge);
                }

                // Fixed
                else if(k.match(patterns.fixed)){
                    merge = self.build([], k, merge);
                }

                // Named
                else if(k.match(patterns.named)){
                    merge = self.build({}, k, merge);
                }
            }

            json = $.extend(true, json, merge);
        });

        return json;
    };
})(jQuery);

What's wrong with:

var data = {};
$(".form-selector").serializeArray().map(function(x){data[x.name] = x.value;}); 

A fixed version of Tobias Cohen's solution. This one correctly handles falsy values like 0 and ''.

jQuery.fn.serializeObject = function() {
  var arrayData, objectData;
  arrayData = this.serializeArray();
  objectData = {};

  $.each(arrayData, function() {
    var value;

    if (this.value != null) {
      value = this.value;
    } else {
      value = '';
    }

    if (objectData[this.name] != null) {
      if (!objectData[this.name].push) {
        objectData[this.name] = [objectData[this.name]];
      }

      objectData[this.name].push(value);
    } else {
      objectData[this.name] = value;
    }
  });

  return objectData;
};

And a CoffeeScript version for your coding convenience:

jQuery.fn.serializeObject = ->
  arrayData = @serializeArray()
  objectData = {}

  $.each arrayData, ->
    if @value?
      value = @value
    else
      value = ''

    if objectData[@name]?
      unless objectData[@name].push
        objectData[@name] = [objectData[@name]]

      objectData[@name].push value
    else
      objectData[@name] = value

  return objectData

I like using Array.prototype.reduce because it's a one-liner, and it doesn't rely on Underscore.js or the like:

$('#formid').serializeArray()
    .reduce(function(a, x) { a[x.name] = x.value; return a; }, {});

This is similar to the answer using Array.prototype.map, but you don't need to clutter up your scope with an additional object variable. One-stop shopping.

IMPORTANT NOTE: Forms with inputs that have duplicate name attributes are valid HTML, and is actually a common approach. Using any of the answers in this thread will be inappropriate in that case (since object keys must be unique).