No plus or minus button in Xcode localization settings
Solution 1:
It moved to the starting in Xcode 4.4 .
Solution 2:
I just meet with this problem and I was using xcode 4.5 preview 3. Couldn't believe apple have made this kind of mistakes and not fixed it even when its at preview 3. Therefore I believe they just have changed the way localisation work so I poke around the UI until I finally found it.
They have shifted it. You first have to add the language you want to the project first. Then after it will appear as a check box item in the UI you show. To add the language you need to click go to Project -> Info then click "+" to add new localizations.
Hopes that helps.