Create shortcut from command line
Solution 1:
I think this is what you're looking for:
https://stackoverflow.com/questions/346107/creating-a-shortcut-for-a-exe-from-a-batch-file
Solution 2:
You can use the utility NirCmd http://www.nirsoft.net/utils/nircmd.html
example
nircmd.exe shortcut "C\Windows:\System32\calc.exe" "C:\Calculators" "Windows Calculator"