Play infinitely looping video on-load in HTML5

The loop attribute should do it:

<video width="320" height="240" autoplay loop>
  <source src="movie.mp4" type="video/mp4" />
  <source src="movie.ogg" type="video/ogg" />
  Your browser does not support the video tag.
</video>

Should you have a problem with the loop attribute (as we had in the past), listen to the videoEnd event and call the play() method when it fires.

Note1: I'm not sure about the behavior on Apple's iPad/iPhone, because they have some restrictions against autoplay.

Note2: loop="true" and autoplay="autoplay" are deprecated

As of April 2018, Chrome (along with several other major browsers) now require the muted attribute too.

Therefore, you should use

<video width="320" height="240" autoplay loop muted>
  <source src="movie.mp4" type="video/mp4" />
</video>

For iPhone it works if you add also playsinline so:

<video width="320" height="240" autoplay loop muted playsinline>
  <source src="movie.mp4" type="video/mp4" />
</video>